BRand MEASUREMENT

Establishing and tracking KPIs for your BRAND ENGAGEMENT plan

BRand vision

Guiding your organization forward

• Brand Purpose
• Mission
• Shared Values
• Operating Principles

Identifying S.M.A.R.T. goals

based on brand building objectives

• Lead Generation/Traffic
• Conversion/Sales
• Retention

Defining your MEANINGFUL DIFFERENCE

• Brand Story/Purpose
• Brand Positioning
• Brand Platform
• Brand Standards

Translating strategy into an action plan based on key brand drivers

• Brand Awareness

• Perceived Quality & Value
• Easy Brand Access
• Positive Brand Experience

• Brand Differentiation
• Emotional Connection

A visual model and common language that makes organizations smarter and more effective through

Shared Brand Knowledge

Uncovering the keys to brand success

• Identifying & collecting key data
• Translating data into information

• Mining information for insights

Building a strong brand culture

• Inform
• Prepare
• Inspire
• Connect