A visual model and common language that makes organizations smarter and more effective through

Shared Brand Knowledge

BRand vision

The Power of Shared Brand Knowledge

BRand Insights

Uncovering the keys to brand success 

• Identifying & collecting key data
• Translating data into information

• Mining information for insights 
 

Guiding your organization forward

• Brand Purpose
• Mission
• Shared Values
• Operating Principles

 

BRand Insights

BRand goals

Identifying S.M.A.R.T. goals

based on brand building objectives

Lead Generation/Traffic
• Conversion/Sales
• Retention


 

BRand STRATEGY

Defining your MEANINGFUL DIFFERENCE

• Brand Story/Purpose
• Brand Positioning
• Brand Platform
• Brand Standards


 

BRand ENGAGEMENT

Establishing and tracking KPIs for your BRAND ENGAGEMENT plan

    

 

BRand MEASUREMENT

BRand MEASUREMENT

Building a strong brand culture

• Inform
• Prepare
• Inspire
• Connect


 

BRand alignment

Translating strategy into an action plan based on key brand drivers

• Brand Awareness

• Perceived Quality & Value
• Easy Brand Access
• Positive Brand Experience

• Brand Differentiation
• Emotional Connection